Following the introduction of Adshel Live Day Buying in December 2017 advertisers have quickly jumped on the opportunity with a significant number of existing and new advertisers utilising theproduct for their campaigns, says Adshel NZ head of marketing & partnerships Elaine Gibbons, in a release.
“Day Buying across the Adshel Live network allows advertisers the flexibility to buy all 223 Adshel Live screens by the day, reaching a large audience quickly via the scale and coverage of the network,” she says.
“Adshel Live provides the added benefit of proximity to key categories of interest, offering greater levels of contextually relevant advertising.
“A large number of advertisers ranging across the Retail, Travel, Telecommunications,
Banking, FMCG, Loyalty and Tertiary categories have all come aboard, effectively communicating mass awareness campaigns, with time sensitive messaging within a short period of time.”
Day Buying is available on all Adshel Live national and city packs. “The jewel in the crown is the Daily Domination pack, allowing advertisers to own the entire network for one day, delivering to almost 3.5 million contacts (DTVs) per day,” Gibbons says.
“The Adshel Live network consists of 223 digital screens across Auckland, Hamilton, Wellington and Christchurch, making it New Zealand’s broadest reaching and most scalable digital roadside network.”
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