Rebranded Adshel grows oOh! portfolio

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AUCKLAND, Monday: oOh! Media has extended its network reach, following the integration of Adshel’s 1600 street furniture assets into the business. The company has also re-branded the Adshel assets to the oOh! brand in New Zealand.

CEO Brendon Cook said: “oOh! is now the leading out-of-home company in New Zealand, offering almost 7000 touchpoints to enable advertisers to become truly unmissable on the path to purchase and reach their audiences as they live their daily lives.

“With the integration and re-brand of Adshel to oOh! in New Zealand, the focus is now on demonstrating the powerful proposition we offer advertisers to engage with and influence audience behaviour.

“Our long-term strategy is to offer a diverse portfolio of media and advertising opportunities to reach the right audiences, at the right time, with contextually relevant creative,” he said.

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