Schweppes has launched its new traditionals range, designed to appeal to adults looking for refined packaging, quality ingredients and authentic flavours.
With 230 years in the soft drink market, Schweppes was the first ever soda brand in the world. The new Schweppes range celebrates the brand’s heritage as a trusted and established brand with the tagline: Finest sodas since 1783.
The range includes Classic Ginger Beer with brewed ginger, a new Spicy Ginger Beer variant with an intense ginger kick, Light Ginger Beer with just four calories, Lemon Lime & Bitters and Old Fashioned Lemonade made with real lemon juice.
“The new range offers a premium soda experience and has been tailored to appeal to adults who want to balance out their busy lives with the occasional tasteful indulgence,” said Coca-Cola NZ brand manager adult & flavour Jodie Timmins.
The products are in the market now, with an extensive launch supported by Adshels, billboards, trade magazines, point of sale, in-store and a strong sampling campaign.
Creative: Ogilvy NZ
Packaging: Passport and Energi
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