ad:tech Auckland taps WPP futurist

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ad:tech Auckland has signed Sydney-based WPP chief strategy officer Rose Herceg as the latest keynote speaker at its marketing & media technology conference on Thursday 16 November.

On stage in Auckland, she’ll be joined by IAG Australia chief marketing officer Brent Smart (a former Colenso BBDO and Saatchi New York ceo), and Questus New York co-president Jeff Rosenblum (an author & filmmaker).

ad:tech aims to “redefine our understanding of digital and how the verticalisation of ad and martech will impact the future of marketing”, says the organiser, Avalon Group ceo Ryf Quail.

Rose Herceg has built a career as a respected futurist and social forecaster. Her first business, Pophouse Australia launched in 1998, and became known for innovation, social trends and business strategy.

Tickets cost $699.

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