Adweek taps FCB

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NEW YORK, Tuesday: A 147-year-old advertising institution – the FCB network – has been selected by Adweek as its Global Agency of the Year.

Citing the agency’s continued growth, innovation and ability to adapt, the publication attested to its “unwavering focus on its people, clients and their creative work that made it stand out.

“This honour wouldn’t be possible without our incredible people across the globe and our partners – our clients – who, together, are the foundation of the FCB story,” said FCB Worldwide ceo Carter Murray.

“In the face of these tough times, we are humbled by the accomplishments that we continue to achieve by being brave together. While we are very proud of this honour from Adweek, we feel like we’ve just gotten started.

“In a year that has seen some of the industry’s most storied creative agency brands disappear, FCB kept its focus on creativity, adding big marketers to its roster, deepening existing relationships, and producing award-winning, results-driven work for a host of global clients that include some of the most admired and respected brands in the world.”

“A decade ago, FCB made foundational moves on the equality and inclusion front.”

The FCB NZ team joined the celebrations virtually – as our photo (above) illustrates.

The FCB network’s attention to community and culture is what Adweek pointed out as perhaps its greatest differentiator.

Nearly a decade ago, FCB made foundational moves on the equality and inclusion front, investing in implicit bias training globally, creating inclusion councils in all its top offices.

Carter Murray: “This attention to community might not be obvious from the outside, but its impact on the creative it gives the world is.

“Whether LGBTQ+ equality, or the fight to end sexual violence, FCB’s work this year is helping causes and communities garner real results with, in many cases, lasting, technology-fuelled utility.

Earlier in the year, FCB was named Design Agency of the Year by D&AD, Top Global Creative Network by The One Club for Creativity, and a Top 3 Global Network ranking for promoting good causes by The Good Report for the fourth consecutive year. In 2019, the Network was also named to Ad Age’s A-List and was honoured by both Ad Age and PR Week as “2020 Best Places to Work.

About FCB
The worldwide network spans 150 offices in 90 countries, with over 8000 people, and is part of the Interpublic Group of Companies (NYSE:IPG).

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