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ComedyCentral’s Viacom commissioned Brandspank NZ to write and produce six fresh channel idents for Comedy Central New Zealand.

“As Comedy Central is an international brand our challenge was to tell some jokes that had a sense of native NZ authorship without leaning on the Kiwiana clichés we’re all so used to,” the project’s lead creative & director Logan Bradley told M+AD.

“The clichés are there, but not how you’d expect them.”

Viacom producer Kieran Reynolds said: “Thankfully, the Brandspank team have a filthy mind like myself. They produced great creative that is sure to leave a lasting impression on our audience.”



Client: Viacom/Comedy Central – Kieran Reynolds
Agency: Brandspank
Creative Director: Steve Thomson
Director: Logan Bradley
Producer: Kurt Bradley
Photography: Robert Brienza
Compositing: Reuben Thorpe, Savith Wadasinghe, Robert Brienza
Sound Design: Nathan King

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