AUCKLAND, Today: Southern Cross Health Society, with guidance from creative agency True and media agency MBM, is about to become “the first health insurance company in the world” (according to Porter Novelli PR) to launch a digital human.
The release said: “The health sector is different to other industries that employ the use of digital humans.
“Health can be a sensitive topic where vulnerability and emotions come into play, so a digital human is an easy and comfortable first step before talking to a customer service representative.
“Aimee is created to sound and look like a familiar friendly face, to offer warm answers to questions about health insurance.”
“Aimee was designed by UneeQ in tandem with Southern Cross staff to make sure that the focus wasn’t all on efficiency but rather, on how empathy and understanding could be elevated.”
Alphero designed the user experience; Fracture built the front end.
As an AI-powered digital assistant, Aimee is created to sound and look like a familiar and friendly face, to offer warm and easily understandable answers to questions about health insurance and the New Zealand health system.
- UneeQ: www.faceme.com
- Alphero www.alphero.com
- Fracture: www.fracture.co.nz built the front-end
- The Making of Aimee below
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