Agencies worked fast to produce new Skinny campaign

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Telecom budget mobile brand Skinny has shot a smart animated TVC that illustrates graphically the brand’s many charms.

The TVC is just part of a fully integrated campaign, which kicked off yesterday, that includes TV, OOH, digital, PR and Skinny’s easy-to-use new website.

Just two weeks ago, design agency DNA won a pitch to lead a consortium of Auckland agencies (including creative shop The Collective) that would be working for Skinny – and this is the first work to emerge from the new collaboration.

“Our new brand campaign reflects our simple, direct approach,” said Skinny general manager Ross Parker. “We opted for simple line drawings and animation to reinforce our brand positioning and combo messages.”



Design agency: DNA
Creative agency: The Collective creative company
PR: Lily & Louis

  • Full credits were not available at press time – these will be added when they come to hand.

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