Sanitarium & Pitchblack lodge ‘formal compliments’

Editor TVCs, News Make a Comment

AUCKLAND, Thursday: Pitchblack is encouraging Kiwis to make “formal compliments” about its client Sanitarium’s two new Light ‘n’ Tasty (sic) flavours, Blueberry and Nut-Lovers – both with 25% less sugar than the original range.

Agency principal partner Jono Key said: “Kiwis just love to compliment on all sorts of forums.

“The ads are currently running on TV, Video on Demand and OOH.”

“Whether it’s complimenting Hilary Barry on her outfits, complimenting politicians, or even complimenting new product flavours, Kiwis are addicted to complimenting. So we thought we’d feature two classic compliment-ers in our spot and really let them loose.

“Pitchblack itself will be lodging a formal compliment about Pitchblack with the ASA later this week.

The ads are currently running on TV, Video on Demand and OOH.

  • View the 30sec tvc below


Client: Sanitarium Health Food Company
Creative agency: Pitchblack Partners
Production company: JetBlack
Director: Johnny Barker
Sound Design: Liquid Studios
Media: PHD

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