Buenos Aires is Air NZ’s latest destination target for Aussie travellers – and the new direction gives the airline’s advertising a somewhat more exotic look than we are used to.
Instead of pristine snowfields, mountains and gushing rivers and endless videos of Queenstown, this new spot – out of Host Sydney – is laced headily with tango rhythms, peopled by lots of attractive Latino men and women, and set in a colourful city teaming with nightclubs, cafes and street culture.
Along with its airline partners, Air NZ can connect Australians to 13 South American destinations – everywhere from Sao Paulo, Brazil to Lima, Peru – and over 30 destinations within Argentina, including Ushuaia, the gateway to Antarctica cruising.
The campaign has launched via Air New Zealand’s social media channels and includes online video pre-rolls, display advertising and digital outdoor placements in NSW, Victoria, South Australia and Queensland.
Creative agency: Host Sydney
Media agency: PHD Australia
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