Air NZ, Hobbits team up again

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The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to be released on Boxing Day, reports B&T Today. 

Featuring actors from the film, as well as a cameo from Jackson himself, the video was directed by another star Kiwi, Taika Waititi, who was responsible for the 2010 film Boy and vampire mockumentary What We Do in the Shadows, which he directed with Flight of the Conchords’ Jermaine Clements.

Waititi has also directed commercials for brands including Carlton Dry, the New Zealand Transport Agency and NBC in the US.

According to the Hollywood Reporter, the video was produced by Jackson’s Weta Workshop and Weta Digital where all of the LOTR/Hobbit films have been made. It was shot in six days.

The airline’s head of global brand development Jodi Williams said she’s “confident our final Hobbit-inspired on-board safety video will delight fans as much as the first one and inspire even more people to consider a visit to Middle-earth.” Jackson called The Most Epic Safety Video Ever Made “yet another fantastic video to celebrate the Hobbit films,” adding that he had a lot of fun on the set with Taika and the team and looks forward to seeing the video on board.

The video has already had 31,000 views since being uploaded to YouTube yesterday, is a follow up to another LOTR-inspired safety video from 2012 titled An Unexpected Briefing.

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