Air NZ targets Aussie ski tourists

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Air New Zealand has teamed up with online content creator Diaries Downunder to launch a campaign, via Host Sydney, promoting its direct trans-Tasman services to the South Island skifields.

The campaign is called Meanwhile in … New Zealand, will run only in Australia.

In the first in the series of videos (pictured here), features a trio of snowboard posers in matching woollen skivvies and pom-pom beanies heli-dropped onto Central Otago’s Isobel Glacier.

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