Coming Attraction: Alibaba at Ad:Tech 2017 Auckland

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Auckland’s upcoming annual IAB Ad:Tech marketing & media technology conference promises to shine more light on the arrival in NZ of Alibaba and the immense opportunities this opens up for NZ on the Chinese market. 

China’s leading online payment shop Alipay – part of the Alibaba empire – has already arrived at Auckland Airport, and is now being rolled out at Christchurch Airport, with ad:tech 2017 speaker Ken Freer in charge.

Ad:Tech 2017 will run for one full day at the AUT Business School on Thursday 16 November. The doors open at 8am, and things get under way with a welcome from Ad:Tech Auckland chair Ryf Quail at 8.45am.

“Ken Freer’s talk will lift the lid on how they’ve managed to capture one of the most lucrative markets in the world,” Ryf Quail says.

“The Chinese market is an opportunity for every New Zealand business, even if you have no intention of ever being an exporter. With over 300,000 holiday visitors who spend over $1.2 billion, the Chinese market is important for all of us.

“But while there’s ample talk about WeChat, Weibo, Youku, and other Chinese social media and marketing channels, you need practical tools to actually grow your business in this important market.

“In this presentation, Ken will introduce you to the practical tools at the finger-tips of New Zealand marketers which will help you tap into this market, both here and in China, and grow your business today.”

Keynote speakers include:

  • Brent Smart, the former ceo at Saatchi New York/BBDO San Francisco/Colenso BBDO (now IAG Australia marketing officer)
  • Author/filmmaker Jeff Rosenblum (co-president of New York digital agency Questus)
  • IAB NZ ceo Adrian Pickstock
  • Fresh Focus NZ ceo Nichola Quail
  • Rose Herceg (chief strategy officer at WPP ANZ Sydney)
  • Eat My Lunch founder Lisa King
  • Wipster ceo Rollo Wenlock
  • ComScore ANZ Sydney ceo Lachlan Brahe
  • Telstra Wholesale Australia content marketer Andy Ford
  • Facebook Sydney’s Paul McCrory
  • Datalicious NZ’s Christian Sykes.

Tickets cost $699 – but group bookings are available at a discount.

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