ALT. beefs up

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CHRISTCHURCH, Today: Ferrymead-based indie shop ALT. has appointed another senior staff member – Carl Robertson joins the company as their new marketing strategist.

ALT. director David Melse said: “Carl has over 18 years’ experience in the industry, with a record of delivering successful strategic outcomes across both the private and public sectors.


“Any passion left over is devoted to craft beer – his favourite drop is Hapi Daze by Garage Project.”

“When he’s not thinking about your brand, he’s enjoying life with wife Justine and their two daughters. Any passion left over is devoted to craft beer (his favourite drop is Hapi Daze by Garage Project).

“We are constantly on the lookout for top talent and Carl definitely fits that bill. He is an incredibly talented and experienced practitioner, we are excited about what he can bring to our clients.

“This hire has come off the back of both strong new business but also extending our remit and services across current clients,” said Melse.


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