Alt Group wins in Germany

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AUCKLAND, Thursday: Grey Lynn-based design company Alt Group has been awarded three top honours at the 2019 Red Dot Awards, one of the world’s largest design competitions held each year in Germany.

Established in 1955, the Red Dot awards select the best designed brands and creative projects from around 8500 global entries. The award ceremony will be held in Berlin in November.

Alt Group won two Red Dots for their work for longtime client Fisher & Paykel, and for the company’s presence at the EuroCucina in Milan, and the third Red Dot for their design for Klim Type Foundry’s exhibition There is no such thing as a New Zealand typeface, held at Objectspace.

EuroCucina is one of the world’s most important kitchen exhibitions and is attended by influential companies looking to showcase product ranges and latest innovations. Alt Group designed Fisher & Paykel’s visitor experience and a magazine to showcase the company’s story and reflect the concept – Designed in New Zealand. 

“Awards like Red Dot are key to benchmarking work internationally and showcasing NZ design to a global audience.”

Place of origin was reinforced through a curated material palette and a background featuring large scale New Zealand landscapes. Visitors were also offered a “taste of place” through such delicacies as kawakawa tea, noble riesling sherbet and manuka honey marshmallow.

The magazine Alt produced for EuroCucina was designed to emphasise the strong links between Fisher & Paykel’s design heritage and country of origin. The stories and large format photographs took readers on a journey through New Zealand landscapes, into the country’s best residential architecture, and through to the philosophies driving the company’s product innovation.

The third Red Dot was awarded for the Klim Type Foundry’s exhibition which posed the question ‘Can a typeface have a regional accent’? National 2 was a complete overhaul by renowned typeface designer Kris Sowersby of his National typeface, designed in 2007 to provide local designers with a typeface that said “New Zealand” whenever it was used.

Working with photographer Alistair Guthrie, a series of 16 atmospheric images cast National 2 into the landscape as marker of place. The images traced a visual journey from the Valley of Darkness, up Mt Inaccessible and then north to Farewell Spit.

Alt Group MD Ben Corban said: “Awards like Red Dot are key to benchmarking work internationally and showcasing New Zealand design to a global audience.”

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