AUCKLAND, Tuesday: Human rights NGO Amnesty International Aotearoa New Zealand has announced a tech-enabled, consultancy partnership with Auckland agency Flight Digital.
The agency is providing strategic insight to help Amnesty improve its overall digital presence, supporter experience and social marketing, with a kick-off discovery phase already completed.
Flight Digital GM Jack Lochore said: “We’re thrilled to be partnering with Amnesty International in Aotearoa.
“The work they do in the human rights space is so important, and their vision for the future of society is one we want to be a part of.
“So we jumped at the chance to help accelerate this vision through the strategic use of technology and performance marketing. The opportunities we’re uncovering together for their work and stakeholders are really exciting.”
“We’ve been inspired by the energy and insight the agency is bringing to the partnership.”
Amnesty NZ marketing director Zebedee Stone said: “We’ve been inspired by the energy and insight Flight Digital is bringing to the partnership.
“Effective engagement with people to create human rights impact – that’s at the heart of everything Amnesty International does.
“When it came time to upgrade our online presence, naturally we were looking for digital experts at the top of their game. Our work with Flight Digital will really help us reach people and mobilise them to stand with humanity, taking our campaigning to a new level.”
About Amnesty International
Amnesty International Aotearoa New Zealand is part of the Amnesty International global movement of over 10 million people mobilising the humanity in everyone so we can all enjoy our human rights. Amnesty International is independent of any government, political ideology, economic interest or religion and is funded mainly by membership and individual donations. They believe acting in solidarity and compassion with people everywhere can change our societies for the better.
About Flight Digital
An independent digital marketing agency, Flight’s team of creative, technology, and performance specialists has been crafting ideas that work harder since 2017. With expertise across e-commerce acceleration, lead generation, brand building, and digital business, Flight is currently partnering with clients including Langbein Media and Edwards & Co to create connected experiences that grow brands and that people love.
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