TBWA\NZ shows Kiwis you can taste the care in every Anchor drip, drop, dollop and peak

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AUCKLAND, Friday: TBWA\NZ and Anchor have launched a new campaign reminding Kiwis why Anchor is one of the nation’s most loved, and enduring brands.

Fonterra Brand New Zealand director of marketing Renee Milkop-Kerr said: “Anchor has been part of the fabric of Aotearoa since 1886, and at the centre of New Zealand homes up and down the country for generations.

“Whether it’s whipping up a batch of biscuits, pouring a cuppa or, or setting the family up with a healthy breakfast, Anchor is the brand New Zealanders have grown up with, and that’s what we want to celebrate.”

“The campaign will appear on TV, digital and social.”

The new campaign, created by the agency and brought to life by Gaysorn Thavat and Exit Films, consists of several simply observed moments that are windows into Kiwi homes up and down the country.

TBWA\NZ chief creative officer Shane Bradnick said: “As a Kiwi brand Anchor has been caring for New Zealand for a long time but in classic Kiwi fashion, they don’t want to boast about it.

“So, we showed that care rather than talking about it, and you can’t get much more Kiwi than that.”

The campaign will appear on TV, digital and social.



Client: Anchor
Agency: TBWA\NZ
Production company: Exit Films
Director: Gaysorn Thavat
Media Agency: EMC

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