AUCKLAND, Monday: Colenso BBDO’s latest work for Anchor – created alongside MediaCom, Flare, Franklin Road, and Mango – features Santa in a remote location training for his biggest night of the year.
Creative Director Natalie Knight said: “Christmas Eve is always a really long night for Santa. This year, we’re revealing some of the magic that goes on behind the scenes at his place which make him so great.
“Given that New Zealand is his first destination, we’re encouraging everyone to leave out a cold glass of Santa fuel, to help him get around the planet.
“Across the campaign, kids can follow along with Santa on social to complete his training exercises.”
“As a heritage NZ brand, Anchor has been around since the tradition of leaving milk out for Santa began in the 1870s.”
Fonterra Group marketing manager Caroline Gray said: “Milk is an important part of Santa’s Christmas Eve ritual, so we wanted to show kids the positive impact their gift of Anchor milk makes. We also love the idea of families being active and having fun together during the Christmas holidays.
“The campaign aligns with Anchor’s belief that the nutrition in dairy provides the strength which builds confidence to give anything a go.”
The integrated campaign features OOH, social, digital placements across the country, and is supported by a partnership with Moustache Milk & Cookies Bar to sample Anchor milk with cookies in a roaming food truck ahead of Christmas.
Anchor has also partnered with TVNZ to bring to life this year’s Santa Tracker, and are reminding families to leave out their Santa fuel come Christmas Eve.
“As a heritage New Zealand brand, Anchor has been around since the tradition of leaving milk out for Santa began in the 1870s,” Gray said.
CREDITS
Client: Fonterra
Group Marketing Manager: Global Brands: Caroline Gray
Digital Engagement Executive: Siobahn Brown
Business Graduate, FBNZ Anchor: Annelise Hassall
Creative agency: Colenso BBDO
Production partner: Flare
Sound design: Franklin Road
Media agency: MediaCom
PR: Mango
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