Rebel Sport’s new brand TVC was written by Ogilvy & Mather ECD Angus Hennah – one of his last pieces of work for the agency before his resignation (“to seek new challenges in 2015) takes effect.
Ode to Summer is a follow-up to Rebel Sport Ode to Winter – also written by Hennah – which debuted six months ago (featuring Brad Thorn’s gravel-voiced rendition of a Hennah-penned poem).
In Summer, the poem is read by Ladi6.
“Unlike Winter, which was depicted as a foe to a more hardened group of everyday sports people, Summer is portrayed as a friend that coaxes all New Zealanders out to participate in sports, casual or competitive,” says the O&M/Rebel Sport release.
“Ladi6 was able to convey the inviting and playful words of the poem with her captivating and unique voice.”
The campaign is also running in cinema.
Agency: Ogilvy & Mather
Client: Rebel Sport
Group Marketing Manager: Tanya Laurence
Executive Creative Director: Angus Hennah
Copywriter: Angus Hennah
Creative Group Head: Darran Wong Kam
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Account Executive: Daniel Hughes
Head of TV: Amanda Kabel
Junior Producer: Kate Rhodes
Production Company: Curious Film
Director: Zia Mandviwalla
Executive Producer: Matt Noonan
Producer: Stu Giles
DOP: Marty Williams
Editor: Alex O’Shaughnessy
Grade: Pete Ritchie
VFX Flame: Leon Woods
Music/Composer: Mahuia Bridgman-Cooper/Franklin Rd
Sound Design: Francis Linehan
- View Rebel Sport Ode to Winter below
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