Global ad platform AdRoll has compressed its annual in-depth ANZ State of the Industry report – first published in NZ by M+AD in February – into a quick, easy-to-digest infographic.
The AdRoll ANZ State of the Industry report, which closely looked at the advertising and marketing landscape, this year included New Zealand marketers for the first time.
AdRoll worked with third-party research firm Qualtrics, and surveyed 265 marketing and advertising executives to get a comprehensive look at the market. Key findings include:
- 92% of marketers are planning for programmatic ad budgets to increase or stay the same in the coming year
- 52% of B2B marketers are currently retargeting on mobile, compared to only 41% of B2C marketers
- 92% consider attribution to be important or critical to success
AdRoll is based in Australia and actively services clients in NZ.
- Read the full report here: www.mad-daily.com/digital-adspend-study-extended-to-nz
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