Three for the road (updated)

EditorColmar Brunton's TVC Top10, News Make a Comment

Clemenger and Curious have produced three of NZ’s favourite ads this month – unprecedented in the three years of the Top 10. All three were for the NZ Transport Agency, according to the monthly survey that Colmar Brunton produces for M+AD readers.

No 1, however, was Greg Grover: “Nova’s new ad makes people smile – especially the Nova guy’s face at the end of the ad,” says Colmar Brunton client executive Katrin Schulze, who sent us the latest TV Top 10.

“This makes it our number one ad of the month. The cute Tower Insurance Indestructables ad is slowly but surely establishing itself in the top three.”

(Schultze also urges readers to check out the new “fantastic” Colmar Brunton website at



  • This is a really clever humorous advert.
  • I love the humour and plays in words. It’s effective and you couldn’t forget who the advertiser is.
  • It’s funny.
  • Because it’s very clever.
  • Very catchy.
  • The misheard phrases are funny.
  • Very humorous and no pressure.
  • Very much about people hearing things incorrectly makes me smile for ages after seeing it. Good entertainment value.
  • Clever rhyming phrases delivered slickly.
  • It’s clever, unique, and the ending is unexpected.
  • It portrays a natural picture of people

NZTA Hello

  • Funny, to the point and memorable.
  • It is my favourite at the moment because it is new and memorable and gives a good message, plus I like the song playing in the ad.
  • It is satirical but sends across a serious message.
  • Has a bit of humour and is relatable, but actually makes you think about the issue.
  • It’s funny and it gets the point across and stops bad habits at the same time
  • It is a great ad for safety

Tower Insurance

  • The kids are cute and make me laugh, the music is catchy and recognizable.
  • The kids are cute.
  • I think all the kids are so very, very natural – you would never think they are just acting.
  • I like the humour.
  • It has some humour to it that isn’t overdone.
  • It’s funny.

Top 10 Ads in April 2016

1. Nova Greg Grover, Clemenger BBDO, Curious Film (Ric Cantor)

2. NZTA Hello, Clemenger BBDO, Curious Film

3. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClellan)

4. Lotto Imagine, DDB, The Sweet Shop (Steve Ayson)

5. AA Life Yellow Sheep, Rainger & Rolfe, Film Construction (Perry Bradley)

6. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)

7. Pak’nSave Stickman series, FCB

8. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)

9. NZTA Thoughts, Clemenger BBDO, Ruskin (Nathan Price)

10. NZTA When You’re Not There, Clemenger BBDO, Curious


Colmar Brunton completed 1000 interviews online from March 30 to April 6 for this report. Respondents were incentivised with Fly Buys points. The interviewees were all aged 18+; the margin of error is +/- 2.6%.

The TVC Top 10 is produced by Colmar Brunton ( exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.

To see M+AD’s full back catalogue of Top 10 charts, go to the home page of this site, click on Top10 in the menu.