ANZ mobile platform eyes Hong Kong, UAE

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Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) has rolled out its cloud-based performance marketing technology platform in United Arab Emirates and Hong Kong.

Last week the platform was also launched in Singapore and Malaysia, and revenue is already being generated in all four new markets, says Sydney-based ceo Chris Thorpe.

MBE’s performance marketing operations are now live in Australia, New Zealand, France, UK, Singapore, Malaysia, United Arab Emirates and Hong Kong with an additional nine markets being assessed for rollout.

“The take-up of our performance marketing operations is encouraging, having delivered strong growth,” Thorpe said. “These rollouts will significantly enhance revenue streams across the business.”

In NZ, 1st Screen (part of Mobile Embrace), national sales manager Sarah Kavanagh sits on the board of the IAB.

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