Arrivals & Departures: ex-NZ North & South columnist joins Melbourne shop, Young & Shand ‘serious about media’

EditorA+D, News Make a Comment

PR exponent Antonios Papaspiropoulos has moved from his home base in NZ to a new GM role at Melbourne agency Effectus Marketing Group.

In NZ. he’d been at Network Communication from 2013 to 2014.

Papaspiropoulos’ career spans journalism, politics, private consultancy and corporate communications, including 15 years in PR leadership roles for Royal Dutch Shell, Chevron Corporation and BHP Billiton in Asia, Eastern Europe and Australia. He’s also worked for Coca-Cola, Nestle and Fisher & Paykel.

He first appeared on our radar as a columnist for North & South magazine in the early ’90s, and in a press secretary role at the NZ Parliament (1994-98).

Young & Shand hires media director

Young + Shand has appointed Jonathan Sorensen as their new media director in Auckland, taking the reins of the agency’s digital media team, pulling together digital media strategy, digital media buying, technical marketing (SEO + Analytics) and live campaign optimisation into an integrated offering.

Y+S managing director Duncan Shand said: “this is a big step in the development of our business and reflects the growing shift toward a strong digital led integrated model.

“As a full service digital agency, we’ve been flying the flag for digital integration since our inception. Being genuinely digital-first in our strategy & creative thinking, and being able to support this with in-house media buying, idea execution and post-live optimisation, allows for truly integrated work that’s seamless and done at pace.

“Having Jono on the team allows us to significantly ramp up our offering in this area.”

Sorensen joins Y+S after 18 months at OMD where he was account director on Air New Zealand. Prior to this he was business director at Carat for 2 ½ years.

Share this Post