AUCKLAND, Today: ANZ New Zealand has appointed MBM as its new media agency partner, following a comprehensive Request For Proposal process.
MBM, part of Publicis Groupe, was selected after ANZ NZ reviewed its long-standing media partnership with PHD and Omnicom Group.
Five agencies took part in the review, with each assessed against a detailed brief covering media strategy, technology capability and marketing effectiveness.
ANZ NZ said it appreciated the time and effort given by all agencies involved in the process.
Astrud Burgess, ANZ NZ Chief Marketing Officer, said: “The review is part of our focus on ensuring we have the right model to support the bank’s strategic priorities amid an ever-evolving media landscape.”
“We want to ensure we’re well positioned for the future and we’re excited to see what the MBM team can bring.” – Astrud Burgess, ANZ NZ Chief Marketing Officer
“We would like to sincerely thank PHD for their partnership over the past 15 years. It has been a highly successful relationship over a long period with many significant campaigns and milestones,” Ms Burgess said.
“Our relationship with PHD has included many defining brand moments for ANZ NZ. We’re extremely grateful for the commitment, creativity and collaboration the PHD team has brought to ANZ NZ over the years.”
During the process, MBM demonstrated strong future-fit media capability, an experienced team and a model ANZ NZ believes best fits its next chapter.
“The media landscape is changing quickly, with new technology, data, AI, and shifts in media formats and agency models,” said Ms Burgess. “We want to ensure we’re well positioned for the future and we’re excited to see what the MBM team can bring.”
The transition will take place over the coming months. There is no change to ANZ NZ’s other partner relationships, including TBWA New Zealand and Track.
ANZ Australia is also reviewing its media partnerships, although no decision has yet been made.
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