Arrivals & Departures: Apac lures Latino

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Sydney, 11 June 2018 – Ooyala, a leading provider of software and services that optimise the production, distribution and monetisation of media, has appointed Patricio Cummins as the vice president for the Asia-Pacific region (including NZ and Japan) based in Sydney.

“There is tremendous potential for New Zealand media companies to differentiate themselves with content, partnerships and innovation, and increase audience engagement and revenue,” Cummins says.

“Ooyala is keen to expand our presence in the market, together with our partners, Telstra Broadcast Services and Atomise. Our Flex Media Platform is designed to optimise the production, distribution and monetisation of videos, and can help media companies in New Zealand increase efficiencies and get content to market faster.”

Prior to this appointment, Cummins was Ooyala’s regional vice president for Latin America, where he led the team to acquire customers like Sky Mexico and TVN Panama.

He takes over the APJ region from Steve Davis and will be responsible for charting growth in the region and addressing media customers’ needs of delivering content to market faster and more cost-efficiently.


“Ooyala can help media companies in NZ increase efficiencies and get content to market faster.”


Steve Davis has since been appointed as the chief revenue officer, responsible for Ooyala’s global sales and marketing operations.

With more than 20 years of experience in the broadcast, media and communications industry, in both business and professional services roles, Cummins believes he is well positioned to take the region to a new level.

“The Asia-Pacific, NZ and Japan region has always piqued my interest with its vibrant media landscape, diversity and high mobile viewership,” he said.

About Ooyala
For over 10 years, Ooyala has been at the forefront of shaping the OTT and media workflow revolutions as a leading provider of software and solutions that optimise the production, distribution and monetisation of media. National Rugby League, Dell, SkySports and Media Prima are global customers that rely on the Ooyala Flex Media Platform to successfully produce, manage, and distribute media and become more efficient, more open and more extensible to meet the evolving needs of their viewers. Headquartered in Silicon Valley, Ooyala is a US-based subsidiary of global telecommunications and IT services company, Telstra, with offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe.


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