Since Phantom Billstickers’ street posters are exposed to the elements, the company says it’s always thinking hard about making sure they don’t peel off walls or end up a soggy mess of paste and paper.
“We considered vinyl but not for long; the last thing the planet needs is more plastic in circulation,” writes owner Jim Wilson in the latest issue of the company newsletter, Phan Mail.
“So we came up with a uniquely Kiwi solution for the New Zealand winter. It’s called WeatherTech.
“WeatherTech is our carefully formulated combination of ink, stock and paste that provides exceptional protection against water. Driving rain may hit the wall but your posters will stay secure in their Phantom Billstickers frames.
“Our teams of billstickers are trained in WeatherTech installation, and we keep an eye on all our sites throughout the week to add that extra level of assurance.
Long nights, bright lights
Darkness is the other issue with outdoor media in winter. “We want to maximise your visibility so we’ve installed lights at a growing number of sites,” Wilson says. “Currently we can promise all-night visibility at 20% of Phantom sites, and that percentage is growing every year.
“With Phantom you can be sure your campaign gets the exposure you booked, even when winter hits. You also save on print costs as there’s no need to produce lots of extra posters in case of water damage.
“That’s enough to make anyone feel sunny about the winter weather.”
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