From today the businesses formerly known as APN NZ, TRN and GrabOne are unifying their print, radio, digital and e-commerce brands under one new, overarching brand, NZME.
NZME (or ‘N-Zed me’) stands for New Zealand Media & Entertainment.
NZME aims to fully realise the power of the company’s content, audience and eCommerce capabilities and is designed to maximise its combined asset potential.
“Our combined assets have exceptional reach in the New Zealand market with 2.9 million people connecting with our brands every week,” says CEO Jane Hastings. “As NZME, we will be able to leverage that advantage to more effectively connect advertisers with audiences across the country.”
91% of large business owners and 87% of SME business owners engage with NZME’s platforms and by 9am, 66% of Auckland has read, heard, seen or engaged with an NZME brand. Each month, NZME’s news brands reach 2.2 million Kiwis while their sport and entertainment brands reach 1.1 million and 2.7 million Kiwis respectively.
“While APN NZ and The Radio Network will become NZME, our much loved brands don’t change,” Hastings said. “For example GrabOne is still GrabOne, NewstalkZB is still NewstalkZB and The New Zealand Herald is still The New Zealand Herald. Only where you had previously seen ‘APN NZ’ or ‘TRN’ will you now see NZME.. This will bring all of our platforms together to clearly establish us as the preferred news, sport and entertainment destination for New Zealanders.”
The move excludes Adshel which remains 50% owned by APN Group and Clear Channel
Hastings says the ‘me’ in NZME perfectly reflects that NZME’s brands and people are always at the centre of what’s going on”.
“NZME also recognises that New Zealanders want a New Zealand perspective. They want to be connected to the content they want, the way they want it and when they want it. That’s what we give them.”
She points to the integration of the New Zealand businesses being an important part of the new business strategy, which focuses on fully realising the power of NZME’s combined content, audience and eCommerce capabilities.
“We are committed to being multi-platform, to being the biggest creators of locally produced news, sport and entertainment in the country whilst connecting with the best international content,” Hastings said.
“NZME. is uniquely positioned to deliver relevant and vertically integrated content. We can provide the innovation and solutions our advertisers need to connect with our audiences so they can better market their brands, products and services. This is another important step in our exciting journey.”
The company’s new corporate website can be accessed from today at www.nzme.co.nz.
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