AUCKLAND Today: APN Outdoor has unveiled the only large format digital sign in Ponsonby Central – located in the heart of the entertainment precinct.
APN Outdoor NZ country head Mike Watkins said: “This state-of-the-art high-resolution 12×3 metre sign – which targets Ponsonby Rd pedestrians and traffic in the trendy upper-middle class area – heralds a dynamic new opportunity for advertisers in the heart of Auckland’s premiere entertainment, dining and boutique market development.”
The site is expected to reach just over two million contacts a month, and Watkins points out this is a significant addition to APN Outdoor’s evolving digital assets.
“Digital growth for APN Outdoor continues to be solid, with three more three major sites in Parnell Rise, Khyber Pass and Greenlane scheduled later this year.”
“Ponsonby Central’s conversion is a prime reflection of our digitisation strategy which is founded on two principles – location and quality,” he said. “There would be few positions that are better than Ponsonby Central and we are proud to have worked closely with the owner to create this amazing site.”
Digital growth for APN Outdoor New Zealand continues to be solid, particularly in Auckland, with a further three major sites in Parnell Rise, Khyber Pass and Greenlane scheduled for launch from August to October 2018.
About APN Outdoor
APN Outdoor is a leading provider of outdoor advertising across Australia and New Zealand, with over 40,000 high-impact connection points. APN Outdoor has a quality network that reaches 97% of Australians every day. Our focus on insights, powered by data, provides a deep understanding of audiences, including where to find them and how to connect with them. At the heart of our business are innovative media solutions that amplify, engage and inspire action – ensuring our advertisers achieve smarter impact. It’s not outdoor without us.
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