APN NZ has unveiled its new integrated advertising planning & sales function which aims to provide national and agency clients with a seamless group-wide solution across its media assets, including TRN and GrabOne. The company has appointed Nina Bialostocki to develop the function.
APN, consists of extensive publishing, radio, digital and outdoor assets, reaching over 80% of New Zealanders. APN, TRN and GrabOne deliver an unduplicated reach of more than 3.15m Kiwis.
Here’s the release …
APN Collaborative Media Solutions (CMS) will be providing client focussed, media agnostic solutions borne out of unique content creation and execution across multiple platforms. APN CMS will differentiate from the rest of the market by working collaboratively with any number of media partners such as television in order to satisfy the client brief.
Uniquely, APN CMS offers advertisers the opportunity of communicating with consumers across trusted news and information media, entertainment platforms and outdoor assets. Aligned to this will be the extensive data and technology opportunity that Grab One further provides with its 1.5m database of Kiwis.
Nina Bialostocki has been appointed to the role of General Manager Collaborative Media Solutions, working across all APN Group media.
Bialostocki is a highly respected media strategist. With a successful career spanning 20 years in media, including most recently as Director at Oxygen Media Ltd and previously as General Manager Media at Ogilvy Ltd, she brings a wealth of business and media strategy experience to the table.
Announcing the appointment today the CEO of APN NZ, Jane Hastings, says an integrated planning lead, working across all media channels, will leverage the combined power of the best New Zealand media assets.
“No-one knows our audiences like we do. We create content that informs and entertains people every day. This new entity will enable clients to generate innovative and effective content ideas that solve business problems across the right media channels via a single contact. ”
Bialostocki says the APN initiative is timely and will be well received.
“It’s simply not possible to speak to your customers or potential customers through isolated mediums. The approach must be integrated. Businesses and agencies will relish the ease this initiative will provide. The opportunities available through working cleverly across the APN group are huge particularly when you look at the high profile talent TRN has on offer as an example. When you combine this talent with our creative teams and layer that across the different mediums on offer, the possibilities are huge. I’m thrilled to be leading this initiative.”
Hastings says that collaboration makes sense.
“The media landscape has been changing for some time now and being part of one company is opening up initiatives that will really benefit readers, listeners and our clients.
“To have secured someone with Nina Bialostocki’s level of experience combined with her connections and credibility is exciting for us and demonstrates our commitment to delivering smart solutions for the market.”
APN, TRN and GrabOne will continue to operate their existing sales, planning and marketing teams in addition to this joint initiative. Bialostocki will commence the CMS function on 1 June.
About the Radio Network (TRN):
TRN is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. TRN operate the number one national network, Newstalk ZB, which reaches over half a million New Zealanders every week and have three of the top five national networks – Newstalk ZB, Classic Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total operating more than 130 stations in New Zealand capturing 1.8Mill listeners every week.
TRN also has an all-in-one digital radio service, iHeartRadio, showing phenomenal growth with total over 200,000 App downloads, more than 200,000 Unique Visitors and 5 million page impressions, for the month of April 2014.
TRN is 100% owned by APN News and Media.
APN NZ Media has a portfolio of market-leading newspaper, digital and magazine titles that engage with almost 2.1 million people every week, across print and digital platforms.
We have the most influential and engaging news and entertainment brands including The New Zealand Herald – across print, web, mobile and tablet. The company also publishes a suite of regional titles including the Bay of Plenty Times and Hawke’s Bay Today, and mass market magazines including New Idea, That’s Life and Girlfriend.
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