AUCKLAND, Today: Spark Foundry New Zealand and Val Morgan Cinema have paired Arnott’s with Silky Otter for a very snack-friendly cinema partnership.
The seasonal campaign centred on special screenings of Devil Wears Prada 2, giving one of the year’s most talked-about films a proper treat-yourself moment.
The ‘Tim Tam Girls Night In’ experience ran across select Silky Otter screenings, turning movie night into something a little more indulgent than the usual popcorn-and-seat scramble.
Guests were served an Arnott’s-inspired menu featuring Tim Tam, alongside snacks from the wider Arnott’s portfolio, including 180 Degrees crackers and Mother Earth nuts.
There was also a Tim Tam Espresso Crunch Martini, because sometimes a cinema partnership knows exactly what it is doing.
Charlotte Davis, Arnott’s Brand Manager said, “Tim Tam has always been about creating moments of indulgence. And this partnership allows us to showcase not just Tim Tam, but the breadth of our snack portfolio, in a way that feels natural and enjoyable. It’s about meeting people in moments that matter to them, and celebrating the simple pleasure of sharing delicious treats with friends.”
“Tim Tam has always been about creating moments of indulgence. And this partnership allows us to showcase not just Tim Tam, but the breadth of our snack portfolio, in a way that feels natural and enjoyable.” – Charlotte Davis, Arnott’s Brand Manager
Rachael Mahon, Business Director at Spark Foundry NZ, said the idea works because it brings together premium entertainment and premium snacking in a way that feels genuinely social.
“This partnership works because it reflects how this audience wants to experience entertainment. A premium, intimate setting at Silky Otter, the nostalgic pull of The Devil Wears Prada 2, and Arnott’s role in a shared social and indulgent moment between friends all align. It’s considered – and that’s why it works,” Mahon said.
Matt Tremain, Sales Director of Val Morgan New Zealand said, “We’re thrilled to bring this partnership to life for Tim Tam. It’s a brilliant example of strategic alignment, connecting with one of the year’s most anticipated films through immersive menu integration and engaging on-screen activity within the premium Silky Otter environment – all to create a multi-sensory brand experience where audiences don’t just see Tim Tam, but they get to experience it.”
Neil Lambert, Founder and CEO of Silky Otter Cinemas added, “This partnership exemplifies the Silky Otter brand by pairing our premium cinema with indulgent menu moments, creating a cinema experience that feels special, immersive and uniquely memorable for our guests”
The ‘Tim Tam Girls Night In’ ran across Silky Otter locations on 29 and 30 April, inviting audiences to settle in, get cosy and enjoy the film in style.
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