Government shy on detail

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WELLINGTON, Tuesday: Oriental Bay-based Aro Digital has won three new clients – all government agencies (and the state refuses to identify the incumbents – or even if there were any). It’s not clear if there was a pitch.

Sling & Stone PR’s Mikaela Street, who sent out the release, offered an explanation for the excessive secrecy: “Given the nature of the public sector work we are unable to disclose more detail. Appreciate your understanding here.”

Aro Digital MD Tim Dorrian says the wins signal the agency’s commitment to supporting Kiwi businesses and government agencies to reach target audiences through best practice social media and digital marketing.

“These government agencies are partnering with Aro Digital to tackle unique challenges across healthcare and aviation security.”

“We have hired seven new team members in the last year alone.”

  • Small Steps (Te Hiringa Hauora|Health Promotion Agency). Dorrian: “Māori are disproportionately affected by stress, anxiety, depression and other mental health challenges. Small Steps was created by the Health Promotion Agency to encourage the use of online tools to help people deal with these challenges, with Māori communities as a priority audience. Ahead of the site launch, Small Steps chose to partner with Aro Digital to develop creative that resonated with whānau and explore how users were interacting with the website’s tools, leading to a variety of actionable insights.”
  • Karawhiua (Te Hiringa Hauora & Te Puni Kōkiri) — “Karawhiua is a campaign for whānau, hapū, iwi and Māori communities to help prevent the spread of Covid-19. As the vaccine continues to roll out across NZ, Aro Digital and Karawhiua have recently joined forces to digitally target and communicate all the necessary information to keep whānau safe.”
  • Civil Aviation Authority —Aro Digital and CAA’s initial project was aimed at educating Kiwis in an effort to reduce the number of batteries confiscated on domestic flights, which make up 85% of all confiscated items by airport security. Aro Digital will continue to work with CAA for future projects including an upcoming campaign to reduce laser strikes against pilots from civilians on the ground below, an increasing issue in NZ with extreme consequences.

Dorrian: “The additions represent a continued focus from Aro Digital on its government agency expertise, following the successful launch of Aro Digital’s Political Transparency Dashboard during the 2020 NZ Election.

“And beyond its client wins, Aro Digital continues to match this business growth with a thriving, growing team, having hired seven new team members in the last year alone.

“We’re committed to helping our clients harness the power of search, social and analytics to fight the good fight and make the world a better place – and Small Steps, Karawhiua and the Civil Aviation Authority fit that mould.”

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