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TVNZ has appointed Mandie Strachan to the newly created position of trade marketing manager, managing and implementing TVNZ’s new trade engagement & communication strategy.

Most recently Strachan worked at NZME as trade brand manager (since 2011), working within the regional division. She later held a digital marketing role before transitioning to consumer brand manager and then trade brand manager last year.

She has a sound understanding of the media and trade environment, having also worked for SKY TV in New Zealand and News Limited in Australia.

Mandie Strachan will report to brand marketing manager Jo Jalfon, who herself joined TVNZ in December (

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