Air NZ’s new surf-themed safety video is already a global hit, just days after it was unleashed on the web. But who knows what the value is of the unprecedented two full pages of A-section coverage it received in yesterday’s NZ Herald?
The video stars nine international professional surfers – including Kiwis Ricardo Christie, Paige Hareb and Maz Quinn – shot against a background of a surfing road trip scene.
Read the Herald coverage here:
CREDITS
Air New Zealand
Chief Marketing Officer: Mike Tod
Head of Global brand: Jodi Williams
Global Brand Engagement Manager: Susan Davidson
Brand Engagement Executive: Kristin Mooney
True
ECD: Craig Pethybridge
Deputy CD: Dom Antelme
Creatives: Scott Moyes and Melissa Chardet
Managing Director: Matt Dickinson
Group Account Director: Helen Prangley
Design: Olivia Knox and Tash Vranjes
Agency Producer: Fiona Champtaloup
Producer: Samara van der Valk
True post-production: Joerg Fuchs and Joey De Guzman
Flying Fish
Executive Producer: James Moore
Producer: Penelope Sinclair
Director: Ryan Heron
Editor: Alex O’Shaughnessy
Share this Post
