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Film Construction taps Oktobor guru: Film Construction Group continues its evolution towards transmedia production, appointing Patrick McAteer as ceo.

With over 20 years experience in broadcast, design and VFX production, McAteer established his reputation as a driver of change at post production company Oktobor. Until 2007, McAteer led Oktober’s  move from a traditional visual effects house into a ground-breaking digital institution, producing a flow of award winning creative content across multiple media platforms.

“Leading this team at Film Construction sits with my passion for convergence culture,” he said. “We have the ability to tell any story via any platform, medium, or channel, and we understand the challenges that brands and companies face.

“I’ve known Peter Hewitt and Perry Bradley for many years, and have loved watching how Film Construction has been bravely reshaped. They’ve taken two decades’ worth of expertise in producing television commercials, and applied these skills to digital content and beyond.”

“The rise of transmedia makes it a very interesting time to come back to the content production industry. Television audiences are dropping and the traditional models of creating content are evolving fast. Clients want to invest in digital ideas, and brands are competing for consumer interest at a time when video games and social media dominate the leisure time of a younger generation.

“Brands need great storytellers to get their message across.”

Film Construction founding partner Perry Bradley said: “Adding Patrick’s expertise comes at the perfect time in our growth. After so many years devoted to TVC production, it’s been incredibly exciting to see the growth of Deconstruction, our content division, and Patrick’s drive and energy will help us continue to be at the forefront of production in Australasia.”

Executive changes at Toyota: Spencer Morris has been appointed general manager of product planning, adding to his existing role as general manager of customer services at Toyota New Zealand.

Morris is taking over responsibility for product planning from Neeraj Lala, who is moving to Toyota USA’s head office on secondment from Toyota New Zealand.

Morris joined Toyota as a product engineer in 1984, rising to manager of the Engineering Department when Toyota had a local assembly operation. Subsequently he has gathered a broad range of experience in his 31-year career with the company.

During that time he has also gained management experience across a diverse range of areas including corporate planning, new vehicle operations, product planning, and after sales.

Toyota’s Public Relations team will be supported by John Coker of Auckland based Wright Communications. He is a former journalist who has more than 20 years experience in contract media relations in the motor industry.

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