Arrivals & Departures

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New trio of top talent at .99 & justONE: Creative retail agency specialists .99 and direct hotshots justONE, have strengthened their strategic and client-service offering, with the appointment of three senior industry heavyweights – Angela Legge, Amy Dufty and Pippa O’Regan.

“This is about the strongest possible offering for our clients focused around the evolving nature of retail, integrated and brand advertising, and complementing both businesses,” said .99/justONE managing director Ben Goodale.

“We want to ensure that our clients can access senior people and leverage the best integrated thinking.”

Craig Whitehead, .99’s chief creative officer, said: “As we shape the business around changing retail dynamics, this team and structure is a major contribution to developing leading retail thinking and work.”

Angela Legge first stepped on board in October as a senior planner, and has now been appointed as head of planning across both agencies.

The newly created roles of group business director have been filled by Amy Dufty (who joins .99 from Ogilvy), and Pippa O’Regan, who has recently been promoted from group account director to this role.

Legge’s two decades of experience encompasses a broad skill-set spanning brand, engagement, digital, data, CRM and loyalty, working on clients including BNZ, Telecom, Air New Zealand, SKY Television, Lexus and McDonald’s. She was most recently at Colenso BBDO where she was a senior planner.

Dufty brings over 15 years of strategic advertising and marketing experience to her new position, thanks to time spent working above and below the line, both in New Zealand and the UK. She has honed her retail and brand expertise with clients such as Sainsbury’s, Westpac, Barclays, Countdown, and Telecom.

Dufty will focus on .99’s more brand and consumer service focused retail clients.

O’Regan, who has been with the agency since 2013, has extensive retail experience on both client and agency sides, working both locally, in the UK and Australia. Her experience includes Aldi, Pizza Hut, T Mobile as well as clientside with The Rebel Group more recently.

The new role will see her retain the lead on Warehouse Stationery and New World supermarkets, whilst also picking up responsibility for several key retail clients, including Carpet Court.

Goodale says he is thrilled with the new appointments, and what they mean for the agencies’ clients.

“I’ve known Angela for a number of years now, so it’s great to have her here,” he said. “Since joining us late last year she has demonstrated a strong focus on integration of disciplines, driving great results for our clients, and really digging deep to develop relevant strategies for the fragmenting media world.

“Amy is simply a great person who is already adding value and energy across the business. Her experience across brand, retail and 1-1 is a real asset, but even better is her calm, confident approach to business issues and the way she leads her team.

“I’ve enjoyed working with Pippa over the last couple of years and she has really earned this enlargement of her responsibility. She has built a strong team and earned the respect of her clients, I am certain she will continue to deliver on that in her new role.”

These three key appointments complement the existing senior management team of Goodale, Craig Whitehead (chief creative officer), Craig McCann (chief operating officer), Amy Watson (managing partner, justONE) and Scott Burke (managing partner, finance).


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