Arrivals & Departures

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Publisher amps up sales force: Bauer Media has rebuilt its ad sales teams, appointed two new executives, reappointed four others, bid farewell to two more – and established what it calls “a brand solutions team” (to be known as the Bauer Media Collective).

Marketing “rock star” Amber Ardern has been appointed to lead this team. She’s ex M&C Saatchi, McCanns, Walt Disney Company UK and, most recently, nzgirl (where she was general manager).

Also new at Bauer is former JWT media director Suzanne Bull, who’s been named  to the role of Auckland agency director.

Kaylene Hurley continues in her role as a group sales director, and Jackie Campbell’s position has been expanded to a group sales manager.

Tanya Walshe retains her role driving the insights strategy and direction at Bauer, while becoming more involved in the publishing sphere alongside CEO Paul Dykzeul. And Julie Bramley will “step up to take on more of the day-to-day insights responsibility”

Lastly, publishers Fiona Lyon and Lisa Lewis have recently left the company (with recommendations from ceo Paul Dykzeul ringing in their ears).

That’s the summary. Here’s the full, unedited Bauer release (wrinkles and all) … 



New game, new rules. As the media market continues to evolve rapidly, Bauer Media is announcing a new commercial advertising structure designed to drive innovation and better meet the needs of our advertisers around content integration and strategic partnerships.

Paul Gardiner, Commercial Director, is unleashing a series of significant changes across the advertising teams.

This includes the creation of a new brand solutions team. Christened the Bauer Media Collective, this talented and multi-disciplined team will champion integrated solutions across Bauer audiences, brands and platforms. In addition to responding to high-level advertiser briefs calling for insights, integration, digital, events and audience-based solutions, the team will also be tasked with harnessing Bauer’s creative expertise to bring proactive category-led ideas to life. Amber Ardern, marketing rock star, will lead this elite new team.

Amber started her career agency-side at M&C Saatchi and she has more than 14 years‘ experience within creative organisations. While in London, Amber worked for McCann Worldwide Group and then as European Marketing Manager at The Walt Disney Company UK. Prior to starting at Bauer, Amber was General Manager at nzgirl. Over the past six years Amber has held senior marketing and sales roles at Bauer and has excelled at everything the company has thrown at her.

In addition, Bauer Media is delighted to welcome Suzanne Bull to the role of Auckland Agency Director. Suzanne joins Bauer from JWT where she held the position of Media Director. Suzanne has worked at JWT for the past seven years and has also held senior positions at Ogilvy and Carat Auckland. “We’re delighted to have someone of Suzanne’s calibre joining our talented team. Her extensive agency background adds a new dimension to the way we work with our agency partners,“ says Paul Gardiner. Not surprisingly, she also holds a ‘black belt‘ in looking after and hosting clients.

The Media Collective unit will work closely with Suzanne’s team and also provide a valuable resource for Matt Tremain’s areas of responsibility across our direct clients, Wellington agencies and Australian business. This area is growing exponentially and continues to outperform the market.

Kaylene Hurley continues in her role as Group Sales Director for Woman’s Day, New Zealand Woman’s Weekly, NW and Lucky Break with additional responsibility for The NZ Listener. She is the undisputed weeklies‘ guru.

Jackie Campbell, who epitomises Bauer’s style and know-how, is expanding her role to become Group Sales Director Women’s and Premium Lifestyle – spearheading the overall sales success of all non-weekly titles.

Our powerhouse Research & Insights team continues to develop and provide thought-leadership in understanding New Zealanders, particularly when it comes to women and the country’s most-influential and affluent. Tanya Walshe will retain her role driving the insights strategy and direction at Bauer, while becoming more involved in the publishing sphere alongside CEO Paul Dykzeul. Julie Bramley will step up to take on more of the day-to-day insights responsibility.

“These changes celebrate and leverage Bauer’s talent, audience scale, deep consumer connection and creativity,“ says Paul Dykzeul. “I’d encourage you to challenge our new teams with your most ambitious briefs. Let’s see what communication magic we can craft for you and your client‘s bottom line.“

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