Auckland content marketing shop BrandWorld has made three new appointments: Kathryn Allemann (formerly of TVNZ), Tristan Ogden (ex Blacksand), and journalist Rhonwyn Newson, who takes over the editor role at Family Health Diary magazine.
BrandWorld is continuing to grow as more marketers embrace content marketing and learn how video-led, branded content campaigns can really resonate with their target consumers, says Mike O’Sullivan, BrandWorld’s executive director.
“Tristan and Kathryn really understand branded content and its power if produced and introduced correctly,” he says. “And they know BrandWorld so they can hit the ground running, while still introducing fresh thinking. Rhonwyn has a wealth of experience in the health sector so she can inject new ideas and inspiration to Family Health Diary’s longer-form branded content, which covers many everyday health problems that can affect so many of us.
“Having Kathryn, Tristan and Rhonwyn join our team during this period of growth is very exciting as we have several new projects on the boil and new clients approaching us all the time looking for new ways to really connect with their customers.”
Allemann is an experienced sales, marketing and media professional. At TVNZ she was responsible for managing the Production Funding team who integrate commercial partners into locally-produced programmes such as Masterchef NZ and My Kitchen Rules NZ; and the Production Partnership team who create bespoke brand-funded short form content, such as the successful branded content campaigns Made to Match and The Mix, produced in conjunction with BrandWorld for Lion, Telecom’s Tech In a Sec series and Mitre 10’s Easy As platform.
Prior to her time with TVNZ, she was Group Sales Manager at APN Digital, Brand Manager with SUB (Sarah Ulmer Brand) and Sponsorship Manager at ASB. She was also a Future Leaders Mentor with the YWCA and a Mercy Hospice volunteer for seven years.
She is working with BrandWorld veteran Mike O’Sullivan on a number of special projects.
“We’re delighted Kathryn has joined the team. Many of us have worked with her for a number of years and know what an incredible marketing professional she is. She has that rare quality combining television programming knowhow with marketing and sales effectiveness, which puts her squarely at the forefront of everything BrandWorld does and is known for.”
Formerly Creative Producer at TVNZ’s in-house agency Blacksand, Ogden is an experienced writer, director and creative producer. His work spans multiple media platforms from fully integrated, in-programme sponsorships to standalone branded content platforms, including Tech In a Sec, Cornetto Collection and Cottonelle Paper Dresses.
He joins BrandWorld’s Family Health Diary team allowing BrandWorld’s Head of Content Tim Walls to expand his responsibilities across a number of projects and platforms.
“We’ve known Tristan since he joined Blacksand in 2011 and have admired both his creative abilities
and his strategic focus; integrating brands cleverly and logically within a number of campaigns and
programmes,” said BrandWorld Managing Director Richard Stevens. We’re delighted he’s decided to join us and can’t wait to see how he helps develop the very successful Family Health Diary platform.”
Newson is an experienced journalist and editor who began her career working for a travel and conservation magazine in South Africa. After immigrating to New Zealand, she gained experience in advertising, marketing, public relations and digital media. She has a special interest in health reporting having worked for a number of years as senior reporter at Pharmacy Today, New Zealand’s leading pharmacy trade publication. More recently, she led the PR campaign for Glaucoma New Zealand’s awareness month. As well as being the new editor of Family Health Diary magazine, she is the weekend editor of The Herald Online.
“We’re delighted to welcome Rhonwyn to our team,” said Stevens. “Family Health Diary is New Zealand’s most trusted source of healthcare information and a key part of that platform is Family Health Diary magazine, distributed through 90% of the country’s pharmacies. As we evolve the offering for clients into an even more integrated concept Rhonwyn’s journalistic skills and creative talent will be invaluable.”
BrandWorld has become a world leader in content marketing and advertising through its masthead formats Family Health Diary, Eating Well and Discover as well as a multitude of bespoke offerings including The Mix, Made-to-Match and Food in a Minute. Many of BrandWorld’s products, which are designed to showcase a multitude of different brands, have boosted products sales for clients by more than 200%.
BrandWorld prides itself on being innovative and offering truly effective solutions to clients by combining programme-making skills with real research showing what clients’ consumers want. The company was the first New Zealand advertising company to offer clients cost effective, fixed cost packages; the first to aggregate multiple clients in a common advertising format; and the first company to retain ownership of its own advertising “brands.” Its offerings have won countless marketing awards for clients.
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