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PHD Group has appointed Robin Wilson to the role general manager of Spark PR & Activate: He joins the leadership team at PHD Group, bringing with him significant depth of knowledge and experience of running businesses specialising in Content, Social Media, PR and Experiential in both the UK and New Zealand, says ceo Louise Bond.

Wilson’s current role is general manager Fuse, another Omnicom Media agency, and he will transition to Spark PR & Activate on the beginning of February.

“Robin’s significant leadership experience across all facets of PR and Activation and years spearheading strategy and client work across retail, FMCG, technology made him the ideal candidate for our business,” Louise Bond said.

“But his specific expertise within the digital landscape made him a clear standout for this role and we’re absolutely thrilled to be bringing him on board.”

Wilson has been involved in several high profile campaigns, such as launching the iPhone in the UK, directing the corporate comms for Facebook’s European rollout and creating the European social media strategy for Holiday Inn. He devised the Durex campaign Things That Make You Go O! that won several awards including the UK CIPR’s Best Digital Campaign and the Marketing Society’s Best Social Media Campaign.

At McCann Erickson UK, he set up an award winning social media division before going on to create the agency’s Content Marketing Business Unit.

Robin Wilson said: “Transitioning to Spark is a fantastic opportunity for me – it’s a great business with incredible clients. The guys there do excellent work and I can’t wait to build on what they’ve achieved and help drive some new thinking, particularly around social media and content marketing.”

He will continue to advise Fuse clients and the Fuse team on strategy in the short term. Penny Harvie, who stepped in to run Spark PR & Activate during the general manager recruitment phase, will transition back into her Operations role across PHD Group.

Exponential Interactive appoints Sophie Radford as sales director for New Zealand: Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted its New Zealand senior sales manager Sophie Radford to the position of sales director, New Zealand.

In her new role, she will be responsible for driving revenue and managing the sales team and budgets across New Zealand as well as deepening and extending local brand, publisher and agency relationships. Her promotion follows the departure of NZ country manager Brendan Muller, who will not be directly replaced.

“Sophie has been instrumental in building out the go to market sales strategies in New Zealand and her promotion reflects the pivotal role she has assumed within the local sales team,” said Ben Maudsley, managing director APAC & South Africa, Exponential. “We are confident that under Sophie’s leadership, our sales operation in New Zealand will continue to expand and out-perform the market.”

Sophie Radford said: “I’m looking forward to assuming responsibility for our sales team, strategy and operations in New Zealand and taking our local revenue stream to the next level. The display, video and mobile advertising market in New Zealand is continuing to mature and Exponential’s exceptional publisher network and campaign performance metrics ensure that we are well placed to take further market share.”

A media executive with nine years’ experience, Sophie has worked across both sides of the Tasman. Beginning her career in two Sydney based boutique media agencies, she moved to Auckland in 2010 to a media planning role at Zenith Optimedia, with a focus on digital. After two years working across a range of clients including Nestle, Panasonic and Reckitt Benckiser, she joined APN news& media as a senior account manager working across key agency groups throughout New Zealand. Whilst at APN she was responsible for a number of industry firsts including the first cross device campaign that ran across app, newspaper and digital.

She joined Exponential as a senior sales manager in 2013 and continues to be based at Exponential Interactive at Albany, Auckland; Contact her ph 027 841 3723 or

About Exponential

Exponential Interactive ( is the global provider of advertising intelligence and digital media solutions to brand advertisers and premium publishers. Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions. Our audience engagement divisions – Appsnack, Adotube, Firefly Video and Tribal Fusion – apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media. Exponential offers solutions in 22 countries and reaches more than 500m unique users worldwide every month.

MediaWorks has appointed Stacey Wouters as promotions manager for The Rock: Previously, she spent two years in the Mai promotions team and has been at the company in various roles since 2010 when she graduated from the NZ Broadcasting School.

“Stacey will be a fantastic asset to the growing Rock team,” said station manager Brad King.

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