Social media? ‘Pure bullshit!’

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American adman Bob Hoffman does an entertaining talk called The Golden Age Of Bullshit, about how, in his opinion, social media doesn’t work and we should mostly just make TV ads.

The story has run in the latest edition of Campaign Brief Australia. Read the full CB story here

Hofman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He has considerabe cred:

He is author of 101 Contrarian Ideas About Advertising which has been Amazon’s #1 selling advertising book for over a year.

He is also author of the book The Ad Contrarian and The Ad Contrarian blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider.

In 2012, he was named Ad Person of the Year by the San Francisco Advertising Club.

He founded and was chairman/ceo of Hoffman/Lewis Advertising, one of the West’s largest independent agencies. He retired from Hoffman/Lewis in 2013.

Previously, he was ceo of Mojo USA and president and creative director of Allen & Dorward.

He has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, and AT&T.

He has served on the board of the Advertising and Marketing International Network and has also been Special Assistant to the Executive Director of the California Academy of Sciences.

Bob Hofman is a frequent speaker at industry conferences, business meetings, advertising events and long liquid lunches.

The video shows him speaking at Advertising Week in Europe.

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