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Clemenger SHOP has appointed Luke Procter to the newly created role of insight & strategy manager: “We’ve been working with Luke on and off for the past six months on a range of projects and his unique insight, data and strategic skill-set combined with his enthusiasm for the shopper marketing discipline has quickly proven he is the right man for the job,” says GM Troy Fuller. 

Procter was previously a planner at Colenso BBDO – like SHOP, part of the Clemenger group – and has 10 years experience as a strategic thinker across a wide range of industries from financial services and telecommunications through to FMCG. He has worked both agency and client side in New Zealand and the United Kingdom.

Clemenger SHOP, which officially launched in May, has gone from strength-to-strength this year on the back of an offer built around insight, strategy and creativity, says Fuller. “We’ve had an incredible year really picking up some significant business along the way, including Sanitarium, Samsung, Frucor, Fonterra and Campari in Australia.

“Our clients have responded well to our strategic focus and Luke will only make us stronger in this area.”.

Procter believes that true insight should unlock business opportunities and inspire marketers into action. “I’m really excited about being the shopper advocate. I want to help our clients understand their shoppers better so they can create more meaningful shopping experiences and establish longer term relationships with them,” he says.

Saatchi & Saatchi has promoted senior account director Susie Darling to the role of business director:

“In the 11 months she’s been here, Susie has made a huge impact at the agency, proving herself as a strong leader,” said Saatchi general manager Paul Wilson. “Susie is hugely talented, with a sharp eye for great creative and has a winning, no nonsense style, that client and agency teams love – and she’s bloody good fun to have around too.

Darling joined Saatchi & Saatchi NZ from DDB in January, where she worked for 12 years, on Volkswagen, Lion Breweries, Tourism Australia, Stihl and McDonald’s.


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