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Senior staff appointed at OMD Group: Two senior staff have joined OMD on College Hill, with Georgina McKinnon appointed as head of Fuse and Jono Sorenson coming in as account director on Air New Zealand.

McKinnon has an extensive background in communications, activation and campaign management with over 15 years in the industry. She has worked across a range of industries including ANZ, Telecom, NZ Post and most recently as business director at Beat Communications.

Her experience in agency roles for clients such as Mondelez, Gillette, Sony, Virgin, Red Bull, DB, Holden, Dove and Persil have given her a solid grounding in strategic planning, content creation and tactical executions delivering strong results for her clients.

Sorenson joins the team after spending the last nine months developing and launching his own business, The Muesli Hub. After a successful launch into market he has placed a manager in the company to continue the market growth allowing him to return to the world of media.

He returns to the industry with 11 years media experience across New Zealand, Australia and the UK, with a fresh perspective, a new set of skills and a renewed energy to deliver solutions for clients which produce sustained business growth and confront traditional media models.

Roy Morgan chief joins the MPA

The Magazine Publishers Association has snared Pip Elliott as its new executive director: Elliott became available when researcher Roy Morgan – where she’d been general manager – pulled back to Australia.

Elliott will now be responsible for the day-to-day management of the MPA.

She replaces commercial director role Katrina Horton, who joined Ogilvy last year. The role was briefly filled by Julian Andrews.

Elliott says that she was approached by the MPA to take on the executive director role, and adds that it was an easy decision to join the organisation.

“Media is one of my loves,” she says. “[In my career], I’ve been very involved with newspapers, sales and research, and this was a great opportunity to bring it all together.”

Elliott’s previous roles include include general manager of sales & marketing for the New Zealand Herald.

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