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Boyd PR appoints China specialist: Auckland-based public relations consultancy BPR has appointed Zhao Ling as an account manager, charged with focusing on opportunities with China.

“New Zealand and China are continuing to grow closer – there are a number of NZ companies looking to establish commercial links in China and also Chinese companies looking at opportunities in NZ,” says BPR managing director John Boyd.

“Ling’s extensive knowledge and experience interacting between China and the West in the business, media and political sectors will enable us to comprehensively support these companies.

“We experienced very strong growth in 2014 and have ambitious goals for this year. Focusing on opportunities that China offers will enable us to develop the business even further.”

Prior to joining BPR, Ling worked for the Danish Embassy in China for five years, developing extensive commercial networks and successfully leading several new international initiatives for the embassy.

Ling has a Master of Media Communication degree from Sydney University, Australia.

Leading beauty industry professional joins Pead PR

Auckland-based independent consultancy Pead PR is boosting its beauty team resources with the appointment of Naomi Scroggins to the role of senior account director.

Before returning to New Zealand in late 2014, Scroggins was communications director at L’Oréal Professional Products in London.

L’Oréal NZ is a long-standing Pead PR client and Scroggins is to lead the agency’s professional products team. The agency’s consumer and luxury beauty brands are now consolidated under the leadership of account director Amelia Haysom.

Pead PR managing director Deborah Pead says the growth in L’Oréal business required a restructure of services to better align with the client’s own marketing structures.

“Under Amelia the beauty team has been working across both professional and consumer products categories for L’Oréal.

“Naomi’s role enables us to support the growth of L’Oréal brands in the professional salon space and that of their products and services to the hair industry. Similarly, Amelia leads the team that services an increased portfolio of consumer-facing beauty and luxury brands,” Pead said.

“Their combined leadership means we have the A to Z of beauty covered for our longstanding L’Oréal partnership.”

Pead says securing Scroggins to lead the professional products team represents a coup for an industry PR account. “It’s rare in New Zealand to get the opportunity to employ someone of Naomi’s knowledge and international experience in the professional products category,” she said.

“It’s like hiring an Olympic gold medallist in the world of the professional haircare PR.”

Naomi Scroggins gained a B.A. in Art History at Victoria University of Wellington and worked in public relations consultancies in Wellington and London in the agricultural, telecoms and service industry sectors.

In 1998 she was appointed PR Manager at L’Oréal Professional Products in London with responsibility for Kérastase and L’Oréal Professionnel.

In her various roles she has worked closely with the hairdressing industry including overseeing the Portfolio of Artistic Hairdressers and the L’Oréal Colour Trophy awards.

She has been involved in a number of projects designed to boost the image of professional hairdressing including The Long & the Short of It, an industry report taken as a blueprint to use worldwide.

More recently Scroggins worked on a project with UK trend forecasting agency The Future Laboratory to identify leading opportunities for the UK’s professional hair and beauty industries.

She has represented L’Oréal on a range of industry professional groups and was president of the Hair & Beauty Benevolent charity supporting hair and beauty professionals in need.

In her previous role as communications director at L’Oréal Professional Products in London Scroggins oversaw the division’s public relations and events activity.

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