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Retail & shopper marketing specialist back in NZ after 20 years: Robyn Budd has returned home to NZ to take on the role of business director with Whybin\TBWA Auckland.

Budd has worked as part of the global TBWA\ Group for over 14 years across America, Europe and China, and most recently as the vice-president of Integer Denver (TBWA\’s global shopper retail & promotional marketing agency).

At Integer, she headed advertising and retail campaigns for Visa, Procter & Gamble, The Pokémon Company International and Michelin. She also led much of the group’s new business development, thought leadership practices and business vision for key accounts.

In 2007 she moved to Europe where she established Integer’s Paris office.

Prior to her work with Integer, she held senior positions with Ogilvy in London and New York, as well as Kirshenbaum Bond Senecal & Partners in New York before moving to Los Angeles and finally residing in Denver.

Her strong pedigree in retail marketing, suiting and business development will be a huge asset in her new role at Whybin\TBWA,” says agency ceo Todd McLeay.

“Robyn has a pedigree in this space that’s really unrivalled,” he said. “Our clients are going to be able to draw on Robyn’s vast experience in the advertising, retail and shopper marketing categories to deliver world-class experiences on home shores.”

Robyn Budd said: “I’m excited to be home after a long time away, and equally excited to be part of Whybin\TBWA and Digital Arts Network. Our country is world-renowned for its level of creativity and innovation – it’s good to be part an agency that has such a strong reputation for its commitment to creativity and taking brands into new, exciting realms.

“Marketing in New Zealand has to be precise, insightful and inspiring in order to create the perceptual or behavioural change we are striving to achieve for our clients’ products and brands, and I’m looking forward to creating some really memorable and impactful work.” she adds.

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