Arrivals & Departures: Adshel raids MediaWorks, FCB snaffles Saatchi star for new strategy unit, Film Construction taps Aussie, new publisher at Bauer

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Adshel has appointed Ashlee Walsh as account manager, responsible for working with advertisers and media agencies on delivering creative and innovative campaigns across Adshel’s network of digital screens and static roadside panels.

She will report to Adshel group sales manager Simon Paul.

Adshel’s sales and marketing director Ben Gibb said: “Ashlee’s appointment to the Auckland sales team supports the business’ continued growth and future aspirations. She has strong business development and customer service experience, plus a broad media background having sold across multiple media channels in her previous role.

“I have no doubt she will be a great addition to our sales team as we continue to expand and diversify our sales offering.”

Walsh joins Adshel from MediaWorks where she spent almost five years, most recently as a sales account executive within a team who pioneered multi-platform advertising solutions at the company.

Walsh said: “I’m delighted to be joining Adshel as the business increases its focus on the digital and data-driven capabilities its out-of-home product suite delivers. I’m looking forward to working with Ben, Simon and the team as well as key advertisers and agencies on the creation of innovative and creative outdoor campaigns.”

The appointment is effective immediately.

Contact her at:

FCB hires Streets & West, promotes Chater & Thomason

FCB has moved quickly to secure the services of Murray Streets, who resigned from Saatchi late last year. He’s been appointed general manager for business innovation & strategy at FCB, as part of the launch of FCB’s fully integrated strategy unit, which also saw FCB promote Rufus Chater and David Thomason, and bring Dan West on board from the UK.

Chuter was promoted from head of media to head of media & strategy, Thomason from head of planning to chief strategist. West, who’s ex FCB Inferno in London, joins as digital strategy director

The new unit, which will be run by a team of 12, brings together all of FCB’s capabilities— business, brand, communication and channel strategy with digital, customer experience and data expertise—in a single place with the aim of delivering communications across all the available channels.

“As a large integrated agency, we’re in a unique position to bring together this depth of strategy from a diverse group of specialists in the New Zealand market,” FCB ceo Brian van den Hurk said.

“With digital now routinely integral to all marketing communications, there’s a greater need for connected strategy that creates seamless relationships between what a brand stands for, how it communicates and how it’s experienced. Increasingly this is informed by data from a variety of sources, whether a brand’s own data, publisher data or other third party providers.

“The challenge for marketers is these specialisms and data sets typically sit with multiple separate agency partners, making realising this connected vision a challenge. FCB’s model allows us to bring the expertise and data together to achieve this.”

Film Construction hires executive producer

Transtasman production company Film Construction has hired Matt Hayward as executive producer for Australia.

“Film Construction has built a big reputation in Australasia for over 20 years, having had offices in Auckland, Sydney and Melbourne. I like the way they are adapting to the modern challenges that agencies face. Film Construction finds a way to produce all species of film work for their clients, from online content to long form entertainment”.

Hayward cut his teeth as a freelance composer, scoring TVC music for various agencies and production companies in Australia, New Zealand and Asia. He then transitioned into audio post-production, setting up his own facility Sound Reservoir in Sydney, before going on to launch bespoke music production company Eclectic Music Machine.

More recently, he moved out of audio and took on the role of MD AsiaPacific for Little Black Book, where he focussed on increasing brand awareness, driving traffic to their site and increasing revenue.

Auckland-based executive producer Patrick McAteer, who joined the company in June last year, said: “Matt’s diverse range of experience makes him the perfect match for our production philosophy. We produce moving image, no matter the format, and Matt is onboard with that idea.”

Bauer promotes Tanya Walshe to publisher role

Bauer Media has promoted Tanya Walshe to the role of publisher of Woman’s Day, New Zealand Woman’s Weekly, Fashion Quarterly, Simply You Style, and Simply You Living. And, as a result of Walshe’s promotion, Bauer has brought in Kate Terry from Nielsen to work alongside group research manager Julie Bramley, to implement Bauer’s research programme.

Walshe has 25 years’ experience in media, with roles spanning sales & marketing, insights, strategy and publishing. She has been an integral member of the Bauer executive team for the past five years, with a mandate to champion a focus on deep understanding of consumer behaviour and provide actionable media insights across the business.

“It’s such a privilege to take on a leadership role for these truly iconic and influential media brands,” she said. “The weeklies are the country’s most-sold and highest-read women’s titles, complemented with rapidly growing total brand audiences through Bauer’s digital women’s network.

“I’m genuinely excited about the opportunity to partner with our immensely talented editorial teams to extend our influence and deepen engagement with New Zealand women.

“At the same time, I get to leverage my passion for fashion, beauty and interiors through the premium Fashion Quarterly and Simply You brands. We should all be proud of New Zealand’s innovation, resilience and creativity in these sectors and I’m confident that our Bauer brands will be at the forefront of inspiring and sharing these stories with discerning audiences. Not to mention the fact that I now have a very legitimate reason to shop more.”

Bauer’s research & insights team, headed by Julie Bramley, will continue to report to Walshe.

Bauer ceo Paul Dykzeul said: “I’ve worked very closely with Tanya over the past five years on everything from the acquisition of key titles through to new product and service development. I’ve always been impressed with her commercial acumen, her innate understanding of audiences and her ability to exceed expectations on new challenges – hence this appointment.”

Kate Terry was previously CMI regional director for Nielsen. Her passions are data analytics and data integration, as well as understanding people – their lifestyles, needs, engagement with media and relationship with brands.

“I’ve no doubt our media brands and advertising partners will benefit from Kate’s influence at Bauer. Julie and Kate make a formidable insights leadership team,” Dykzeul said.

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