Arrivals & Departures: Adshel taps research exec

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Adshel has appointed Grishma Shah as research & insights executive. Her role in Auckland will be assisting the company to deliver an insights-led approach through the various data sources available.

She commences in the role on March 23, reporting to Adshel marketing manager Kelly Harvey and supported by Adshel’s research & insights team in Sydney.

“The need to offer strong research and insights is becoming increasingly important in the out-of-home advertising market as advertisers look to overlay sophisticated targeting and data across the medium,” said Adshel NZ general manager Nick Vile.

“I’m pleased to be welcoming Grishma to the team as a dedicated research and insights executive, who will enhance our offering in this area.”

Shah joins Adshel from the Nielsen Company where she spent three years as senior client service executive responsible for data analysis to deliver strategic insights and recommendations to Nielsen  clients.

At Nielsen, she received several accolades, including 2014 Executive of the Year.

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