Arrivals & Departures: Carat lures Alex Lawson from ZO

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Carat NZ has this morning announced the appointment of Alex Lawson to the role of Group Business Director. Lawson joins Carat from ZenithOptimedia where he was Group Business Director; he has also held roles at APN News & Media, Mediaedge and MediaCom. Well regarded in the industry, he was a 2015 finalist for Campaign APAC’s Account Person of the Year.

“I’m really excited to have Alex join the team,” said Dentsu Aegis Network NZ CEO Rob Harvey. “He will bring great energy to the agency and a perfect balance of account service, strategic thinking, and leadership to the role. His diversity of experience is a great fit with our group’s integrated way of working.”

Lawton said, “There are very few networks, people or clients in the NZ market that would have offered any serious appeal for me to move.

“However, Rob, his vision for the Dentsu Aegis Network brands in NZ, along with the opportunity to work with progressive clients like ASB and Holden ticked each box so when he came calling it was, obviously, a very hard conversation to resist.”

Alex Lawson starts with Carat today.

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