Arrivals & Departures: Christie exits Big Mobile, Pead taps young journo

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After eight years at Big Mobile, Sydney-based CEO Graham Christie is departing the business “to pursue fresh ventures”. “It’s a long time coming, but the time is right,” he told M+AD. “My immediate next step is a short break, as I’ve earned it, my wife tells me.”

As a co-founder, Christie has been at the helm of a business that has grown from its modest Sydney and Melbourne roots to become an 80-strong staffed mobile leader in seven offices across ANZ (including Auckland), and South-East Asia.

“Now is the right time to leave the strong senior team I’ve assembled – particularly over the past 12 months – to take the business forward, and for me to focus my attention elsewhere,” he said.

Christie’s resume covers both brand, telecom, and agency side roles in the UK and Australia before embarking on establishing the mobile start-up and maturing it into category leadership.

He would not be drawn on what’s next, but said: “The changing relationship between people and the brands they choose, and subsequently how businesses adapt, continues to really motivate me – so I’m not going far.”

Big Mobile co-founder/chairman David Green is stepping into the CEO position until a new appointment can be made.

Pead PR taps Ellen Dorset

Ellen Dorset has joined Pead PR as a junior account manager working across both the agency’s food and lifestyle teams.

Dorset has a strong background in magazines and was most recently a writer and sub-editor for the New Zealand Woman’s Weekly.

She has been a staff writer and editorial assistant at NZ House & Garden magazine and the deputy editor of Trends magazine.

“Journalism and PR have always been closely aligned and we are delighted to be able to strengthen our credentials in this area,” says Pead PR’s Becky Erwood. “Ellen’s keen eye for a story and writing skills will be hugely valuable to her clients.”

Dorset’s marketing and PR experience was gained at Halberg Disability Sport Foundation, supporting the marketing manager on online social media, content strategy and copywriting.

She completed her Bachelor in Communications degree at AUT in 2009 majoring in journalism.

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