Wellington agencies Clemenger BBDO and Proximity have announced the promotion of two creatives, Emily Beautrais and Mark Dalton.
Managing director Livia Esterhazy says businesses are looking to the group for solutions beyond just traditional advertising and communications and the senior-level promotions will help drive its redefined business focus.
“A need to solve real-world business issues has emerged and agencies can no longer rely on just one senior creative to have the answers,” she said. “We’ve promoted these two amazing leaders and thinkers to bring the type of creative fire-power required to all our clients’ businesses.”
Beautrais steps up to creative director of Clemenger BBDO after Brigid Alkema’s promotion to executive creative director last year.
“We wanted someone with great creative instincts; someone our clients trust intuitively,” Alkema said. “Emily’s storytelling is second to none and she has huge mana within both our creative department and the wider agency.”
Beautrais’ most recent successes include the world-renowned Mistakes film for NZTA which achieved gold or grand prix awards at every major advertising show in the world, including Cannes, D&AD, One Show, New York Festivals and London International Awards. The work was also chosen as one of 12 Cases for Creativity by the Gunn Report and was included in TED Talks’ 10 Ads Worth Spreading.
Alkema says Beautrais is renowned for her sharp and considered ideas. “She’s been recognised for 14 different pieces of work in the last five years – for effectiveness as well as creativity.
“Whatever the channel, Emily’s work always has a strong focus on narrative and drawing in an audience. Everyone is delighted with her appointment to the new role.”
Mark Dalton moves from art director to creative director of Proximity following Brett Hoskin’s appointment to executive creative director.
Hoskins says Dalton is the perfect fit for Proximity’s entrepreneurial style. “Mark is highly respected by clients and creatives alike,” he said. “He understands our clients’ businesses with an impressive level of detail. That, and he knows how to lead a team and build the digital solutions that clients are demanding to lead their customer experience.”
Dalton’s work has been recognised for both creativity and results, from getting New Zealand talking about drug driving with Blazed for NZTA, to creating brand and acquisition campaigns for Toyota including FJ Cruiser Top to Bottom, 86 Hijack, and most recently the Hilux build your own web tool which lets users configure their Hilux from their mobile or desktop.
After eight years as Bauer’s head of media collective, Amber Ardern has left to set herself up as an independent contractor.
“My time at ACP/Bauer has been an incredible ride; with the last 18 months focused on setting up the media collective team as the absolute highlight,” she said.
“I am incredibly proud of where the team is at and the high quality work we’ve produced. Thank you to those of you who have supported the media collective and worked with us on creating market-leading campaigns. I know the team are going to continue this exceptional work, and …
…the good news is that as of Monday 21 March Bauer will become one of my clients!
“I’ll be contracting back to Bauer part-time as a creative/content specialist working on media collective responses, and also with the Bauer publishers on special projects.
Outside of Bauer I’m thrilled to be working with a leading media agency on new projects [Ardern chose not to identify the media agency – Ed].
“So the future means I get to indulge in the best of both worlds – still be involved with the Bauer/MC team, but also able take up other great opportunities outside of the Bauer office.
“We are currently recruiting for my replacement so if you know anyone great I’d love you to send them my way.
“You can continue to reach me on my Bauer email address [AArdern@bauermedia.co.nz], or on my private business email: email@example.com.”
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