Arrivals & Departures: Datalicious taps new NZ chief

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Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, has today announced the appointment of Christian Sykes as the new managing director for New Zealand.

He replaces Kasmira Sewpershad in the role, adding considerable local digital marketing experience. Prior to joining Datalicious, Sykes spent 10 years as country manager for Connexity Hitwise.

Datalicious founder/ceo Christian Bartens said Sykes was a natural choice for the role. “We’re pleased to have someone with Christian’s experience in digital, who is so well known and respected in the industry. He has the intellectual rigour to help develop effective solutions for our clients”.

Datalicious established an office in Auckland in 2014, and has Spark, Vodafone and Genesis among its NZ clients in the country. The business, founded in Australia, now operates globally, but sees opportunities to expand its offering in NZ.

“We see New Zealand as part of our home base,” said Christian Bartens. “We know the market well and have an established track record here. Local marketers and financial officers understand the importance of data analytics to drive down costs and achieve an effective ROI. Data-driven marketing is crucial in a country where the population is small and competition is strong”.

In his new role Sykes will be developing relationships with existing clients and developing new business. He will be promoting Datalicious’ media analytics platform OptimaHub, and educating marketers on the importance and benefits of a data-led digital strategy.

“It’s great to be part of a business founded in this region that is now providing sophisticated data-driven insights worldwide,” said Christian Sykes. “I’m looking forward to expanding the business locally and tackling new and interesting challenges from our clients.”

About Datalicious
Datalicious is a full-service analytics agency and technology firm, providing the tools and insights to help companies achieve more effective marketing outcomes. From its origins as a specialist consultancy based in Sydney, Australia, the company attracted investment from the Veda Group, an Equifax company and has grown to become an innovative software development company that now help many blue-chip clients across Europe and South East Asia to think outside the box and achieve data driven marketing best practice. Datalicious products include the SuperTag tag manager, DataExchange user ID management tool and OptimaHub cross-channel marketing analytics platform. Datalicious is also one of the biggest Google Analytics Premium resellers in Southeast Asia.


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