Arrivals & Departures: Designworks taps Danielle Barclay

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Designworks has appointed Danielle Barclay to the newly created leadership role of Group Head of Brand Experience, effective immediately.

Chairman/ceo Sven Baker describes her as “a world-class brand experience strategist and business leader”.

Barclay will work alongside Baker, and the leadership teams in all six Designworks offices (Auckland, Wellington, Christchurch, Sydney, Melbourne, Singapore) and will be responsible for leading a fully integrated brand experience offer for clients.

She will be based in the Auckland office.

“The continued growth of Designworks, rapidly changing client needs and the implementation of the company’s vision to be a fully integrated brand experience business will greatly benefit from a dedicated senior executive of Barclay’s calibre,” Baker said.

Barclay has 10 years’ experience in global integrated agencies including DDB Auckland and Greater Group Auckland.

Her key areas of expertise include experience strategy, spatial, interactive and experiential across the retail, workplace and hospitality categories.

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